ONDC is set to be one of the biggest changes in the Indian e-commerce market. There have been many changes to the Indian e-commerce industry in the past few years. The leaders in this place are two companies, and it’s a major duopoly since it is difficult for other players to enter. Flipkart and Amazon currently lead this space. Below we have a detailed article on how to use ONDC apps to get better deals and offers.
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To counter this, we have ONDC apps. These apps might break the Amazon/ Flipkart duopoly. This article will explain what ONDC is and how you can use it to your benefit.
What is ONDC?
When we buy items, we don’t directly buy them from Flipkart or Amazon. These platforms are intermediaries for other sellers. Sellers list their products on these platforms, and buyers use the platforms to purchase them. ONDC aims to eliminate the need for these intermediate platforms.
We’ve seen something similar with UPI. UPI directly transmits money from the sender’s account to the receiver’s account. Transactions occur directly between banks. They don’t need middlemen like VISA services or other payment gateways.
Since ONDC directly buyers and sellers, the sellers can offer products at much lower prices. They no longer have to pay a cut for the platform. Democratizing the Indian market is the end goal, and you don’t directly have to compete with Amazon and Flipkart anymore. Small sellers can now list their products on ONDC apps, and this gives buyers other options over Flipkart and Amazon.
MSEMs and local companies can join this network, and they’ll gain access to technology and distribution services that would’ve been too expensive before.
Has ONDC succeeded?
If ONDC becomes successful with mass adoption, it has the potential to disrupt the Indian e-commerce space. More competition is always good for the consumer. If this takes off, Flipkart and Amazon will be forced to reduce their prices to compete. Direct contact with customers already results in better prices; healthy competition will improve this further. Technology and distribution are no longer only for large-scale companies.
It’s not just the product/ e-commerce market that’s a duopoly in India. The food delivery market is too. Zomato and Swiggy remain the most popular delivery apps, and it’s also a duopoly. Uber Eats and Amazon Food exist but aren’t as popular. ONDC can disrupt this sector too. Thanks to direct services via ODC, food is now apparently much cheaper to order.
We can’t tell if it’s a major success yet, but there is potential if more people use this over the years. With degrading customer support and bad product listings, and knockoff products on Amazon and Flipkart, it’s not far-fetched. These two giants are notorious for refusing returns for no proper reason, and they also cause quite the hassle with exchanges.
How to use ONDC?
We don’t have a specific app for using ONDC. Just like we have Google Pay, Paytm, Amazon Pay, etc, for using UPI payments, there are a host of apps using ONDC too. You need an eligible app to enjoy the benefits of ONDC. Here’s how you can do it on Paytm.
- Open the Paytm app on your phone and search for ONDC in the search bar at the top.
- You will see options for Home Decor, Food, and more. Choose the relevant option.
- Choose the option you want to order. Select your address or location.
- Make your payment directly through UPI or via another method.
Note: You will be charged 100% payment for this order once it has been accepted.
Other compatible apps
Many apps have registered with ONDC to provide this service. The list is ever-growing. For now, some of the popular options have been listed below.
Conclusion
ONDC might finally bring down the duopoly in the Indian e-commerce market. It promotes competition among local and smaller vendors and also gives the giants a motive to lower prices. Consumers get products at lower costs in the end, and this move benefits everyone.
